Let's face it, it's almost impossible to cruise through a sales meeting without encountering some sort of stumbling block. Our first instinct is often to address those customer objections head-on, but when we do the result often falls flat or worse sets us back in the sales process. We need to be able to understand & overcome these concerns in a way that doesn't come across as pushy or inconsiderate. Half the challenge is making sure you understand where the objection is coming from - getting to the objection behind the objection. This session will deliver tools and tactics to help you 1) identify hidden objections, 2) get to the root of an objection and 3) authentically help your customer work through that objection.
Lindsay has spent 15+ years selling to and through Fortune 500 companies across North America. From selling motor oil to mining companies to her current role as Culture Curator, Lindsay is a proven corporate business leader who understands the nuance of selling. In her role with Authentic Sales, Lindsay is committed to helping sales professionals change how they sell without changing who they are.
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